- Jollibee Delivery Free Coke Tumbler
Background:
- Jollibee was giving out a free Coca-Cola Tumbler for Jollibee Delivery order of at least P300.
Objective:
- Campaign/ Increase online delivery orders
Outcome:
- Maximum optimization of banner ads that ran across 300+ websites.
- All Jollibee Coca-Cola Tumblers were claimed.
- Zed’s Harry Potter 7 Part 2
Background:
- Promote Harry Potter 7 Part 2 on clickthecity.com
Outcome:
- Full Page Take-over on clickthecity.com – the leading Movie Listing Authority
- Plejee Bellarocca
Background:
- Plejee, being new the Group Buying industry needed to make waves.
Objective:
- To launch the site with an amazing deal that would sell and that would build its brand name as the leading Group Buying Sites.
Outcome:
- Bellarocca Deals were sold out in hours.
- Manila Ocean Park
Background:
- Manila Ocean Park is a leading entertainment compound in Metro Manila. A highly-budgeted TV commercial was created to promote the Musical Fountain Show.
Objective:
- To maximize exposure/media value of the highly-budgeted commercial of Manila Ocean Park.
Outcome:
- Video takeover execution of Yahoo Homepage.
- Banner ad was able to record the number of actual views of the video. (unlike TVC which is merely an approximation)
- Media Spend for 24 hours Philippine primetime-online was equivalent Media spend for 90 seconds Philippine primetime-TV.
- Goldilocks 45 Treats
Background:
- To promote Goldilock’s 45 Treats and to maximize the Delicious Food Shot by large media placements.
Outcome:
- Close to 2% CTRs.
- Dual-Delight Rich Media Take Over on Yahoo Homepage
- Goldilocks Cake Deco Expo
Background:
- Awareness of the Goldilocks Deco Expo
Outcome:
- Interactive Banner ads across the whole Yahoo Network.
- Goldilocks Summer Lovin Thirst Quencher
Background:
- To promote Goldilock’s 45 Treats and to maximize the Delicious Food Shot by large media placements.
Outcome:
- Close to 2% CTRs.
- Dual-Delight Rich Media Take Over on Yahoo Homepage
- Executed in Yahoo Mail Login page
- Goldilocks Christmas Party Feast
Background:
- To launch the Party Feast online, on Yahoo Homepage.
Outcome:
- Rich Media Execution on Yahoo Homepage
- Full takeover of the Yahoo Homepage promoting the Party Feast
- Database Capturing Banner Ads
- Opt-in participants were sent Electronic Direct Mails of the Party Feast Catalogue
- Sun Cellular’s BlackBerry Campaign
Background:
- Promote Sun Cellular’s BlackBerry Plan with Data Plan
Outcome:
- 24Hour Interactive Rich Media Take-over on Yahoo Homepage
- Remarkable CTRs that drove awareness of the campaign and traffic to the website
- Sun Cellular Super Loaded
Background:
- To promote Sun Cellular’s Super Loaded promo and maximize the TVC media exposure endorsed by John Lloyd Cruz.
Outcome:
- 24 Hour Rich Media Execution
- Measureable views of Commercial on Yahoo Login page
- Remarkable CTRs that drove awareness of the campaign and traffic to the website
- Philippine Airlines Come Home Campaign
Background:
- There are 9 Million Global Filipinos living outside the Philippines.
Objective:
- How do you reach the 9 Million Filipinos outside the country effectively?
Outcome:
- Implemented in 7 countries (Indonesia, USA, Vietnam, Australia, Singapore, Thailand, and Canada)
- Targeted content for every country implemented.
- Drove the highest traffic to website at what was expected to be the lowest traffic period of the year.
- Record breaking Traffic Through Record of 5.14%
- Kenny Rogers Healthy Meals
Background:
- Kenny Rogers’s proposition is that they serve Deliciously Healthy Meals.
Objective:
- To take the usual “Coupon Campaign” online.
Outcome:
- Never-been-done Bookflip Execution on Yahoo Homepage
- Database capturing banner ads of opt-in participants
- Real-time Mobile and eDM distribution of discount coupons.
- Recognized as "Microsite Advertising".
- Philippine Airlines Soaring to 70s Campaign
Background:
- Philippine Airlines was turning 70 years in the airline business, being the flagship carrier of the Philippines.
Objective:
- To bring the “Soaring to 70s” campaign online.
Outcome:
- Implemented in 7 countries (Indonesia, USA, Vietnam, Australia, Singapore, Thailand, and Canada)
- First to sponsor Yahoo Travel Section
- CTR close to 1% across the World.
- RFM P99 Spaghttipid Promo
Background:
- RFM’s FIESTA offers a Spaghetti Noodles + Spaghetti Sauce for only P99.
Objective:
- Awareness campaign targeting decision makers and influencers within the price range of P99.
Outcome:
- Highest selling record of Spaghettipid promo happened during the online campaign.
- Outstanding and sustaining ROI from the campaign budget.
- Nationwide Awareness from Luzon, Visayas and Mindanao.
- Nestle’s Nescafe Classic
Background:
- During summer, Nescafe promotes exciting cold coffee drinks.
Objective:
- To promote Nescafe’s 8 suggested cold coffee drinks called Samalamig.
Outcome:
- First to implement Facebook’s "Liking Campaign"
- Boosted Nescafe’s Fanpage to over 100,000
- Became one of the highest number of Likers during the campaign
- Over 480 Entries sent with Photo and Essay included
- Over 139,000 Total Number of Likes on Facebook
- Exponential growth to Nescafe Website during the campaign
- Thousands of comments across the whole Facebook Network regarding Samalamig
- Word-of-mouth explosion of "Samalamig"
- 89.9 Highly Respected DJs willfully participated in the Viral Campaign
- Started the “Liking” Facebook phenomenon in the Philippines
- Philippine Airline’s Midnight Promo
Background:
- From 12am to 6am (Saturday night to Sunday early morning) PAL Midnight Promo offers unbelievable low rates to select destinations.
Objective:
- Awareness about Midnight Promo and drive traffic to philippineairlines.com from 12am to 6am (Saturday night to Sunday early morning) – an unlikely hour to be on the internet.
Outcome:
- 1.17% CTR on Yahoo Homepage.
- 24.12% Interaction Rate of banner ads.
- Awarded “Show Stopper Award” by Yahoo Philippines in 2010.
